My

My is an application where patients can create their 3D and find and book consultations with Doctors. Videoconsultations can also be carried out with the doctors directly using the app. Doctors can personalise the primary color used throughout the app in line with their branding.

Copy

Well written copy is essential for a good user experience. Take example from the Do's & Don'ts below when writing your copy.

Be clear and concise

Try to remove any unnecessary words or phrase. Avoid computer speak and system generated errors, and aim copy at humans ensuring copy is meaningful and guides the user towards their next step.

Would you like to save your changes? Save changes?
Upload three photos Upload 3 photos
An authentication error has occured Please enter your password

Use the present tense

Write in present tense to make the copy simpler and more digestible. Avoid future tense.

Video has been downloaded Video downloaded
This will send you a notification This sends you a notification

Platform friendly

Use language that’s consistent with the user’s platform. Terms used when describing the interaction with a desktop app may not work on mobile platforms. Eg. for mobile device interactions:

Click Tap/press

First person copy

Using first-person copy (“me”) rather than second person (“you”) to help establish a more personal bond.

View your 3D View my 3D

Easily translatable

Use simple and direct language to make content easy to understand, and easy to translate. 4 things to consider when writing for localisation:

  • Word length
  • Word order
  • Grammatical gender
  • Cultural differences

  • Colors

    Brand

    Primary #137191
    Secondary #4A94B5
    Tertiary #023444
    Green #0EA8A6
    Red #A32641
    orange #f78e20
    yellow #F7C22D
    black-light-brand #01161c
    black-brand #000A0E

    Greyscale

    grey-1 #fcfcfc
    grey-2 #fafafa
    grey-3 #f5f5f5
    grey-4 #f3f3f3
    grey-5 #eeeeee
    grey-6 #dddddd
    grey-7 #555555
    grey-8 #222222

    Sass variables

    All colors are available as SASS variables adding the suffix -color.

    .your-selector { color: $primary-color; }

    Typography

    My uses Mulish as its main font family.

    Mulish Weights:

    400 - Regular

    600 - Semi bold

    700- Bold


    Iconography

    Iconography uses symbols to represent an object or an action. They should be used to provide clarity.

    add
    arrow-left
    arrow-right
    breasts
    body
    face
    calendar
    camera
    comment
    community
    community-filled
    cross
    download
    exit
    eye-open
    eye-closed
    filter
    hamburger
    heart-outline
    heart-filled
    help
    home-outlined
    home-filled
    info
    lock
    long-arrow
    micro
    micro-off
    pencil
    pending
    play-circle
    profile
    profile
    reset
    rotate-left
    rotate-right
    sad-face
    send
    share
    smiling-face
    straight-face
    telephone
    tick-filled
    trash
    upload
    video
    video-off
    world
    Download icons

    Grid

    A 4 point grid system is used to ensure user interface layout consistency throughout the app. This simply means to use ‘increments of 4’ to size and space out the elements on a page. any defined height or width should be divisible by 4, including padding, margins and line heights.

    4
    8
    12
    16
    20
    24
    28
    32
    36
    40
    44
    48
    52
    56
    60

    Layout

    The max widths of container elements.

    $container-max-width-xs Max 350px
    $container-max-width-sm Max 500px
    $container-max-width-md Max 680px
    $container-max-width-lg Max 800px
    $container-max-width-xl Max 1240px
    $container-max-width-xxl Max 1400px
    $container-max-width-xxxl Max 1600px

Breakpoints

Breakpoints are the points at which the content adapts to provide the user best possible user experience and assure that the design and layout does not break.

$breakpoint-sm 615px
$breakpoint-md 1023px
$breakpoint-lg 1400px
$breakpoint-xl 1600px

Modifiers

Use the following modifier classes on elements in order to alter their style.

Text .txt-center Center aligns text
.txt-left Left aligns text
.txt-right Right aligns text
.txt-justify Justifies text
.uppercase Transforms all characters to uppercase
.lowercase Transforms all characters to lowercase
.underline Underlines text
Spacing m[t,b,l,r]-[0–5] Adds margin, size 0 to 5, on a specific side (eg: mt-3)
p[t,b,l,r]-[0–5] Adds padding, size 0 to 5, on a specific side (eg: pt-3)
Visibility .is-hidden Hides element
.vis-hidden Adds visibility hidden
.hide-sm Hide up to $breakpoint-md
.hide-md-up Hide from $breakpoint-md
.hide-md-up Hide from $breakpoint-md
.show-lg-up Show from $breakpoint-lg
.hide-lg-up Hide from $breakpoint-lg

Button

Button
btn--primary For primary actions like "signup" or "save".
Button
btn--green For actions such as "see 3D".
Button
btn--white For actions such as "add" or "edit".
Button
btn--red For dangrous actions such as "cancel" or "delete".
Button
btn--transparent For links to other sections.
Button
btn--red-transparent For dangrous actions such as "cancel" or "delete".
Button
btn--pending The disabled state of any button, eg. when 3D is processing.
Face
btn--img To be used to help illustrate the action.

Input

Input fields enable users to provide information.

Standard



Checkbox

Checkboxes are used when there is a list of options and the user may select multiple options, including all or none.


Radio

Radio buttons are used when a list of two or more options are mutually exclusive, meaning the user must select only one option.

Standard

iOS style

No more than 3 options should be displayed when using this format.


Loader

Loaders are used when information takes an extended amount of time to process and appear on-screen, notifying users that loading is underway.


Step indicator

Step indicators are used when to indicate how many steps there in a process e.g Book a consultation, and to show which steps have already been completed.

1 2 3

Tabs

Tabs are used to quickly navigate between views within the same context.